More than 300000 merchants are using Magento, it is popular and SEO friendly e- commerce platform. For online entrepreneur it offers various features include URL rewriting, open source programming and other numerous SEO functions which make it an ideal platform. In this blog we will discuss some essential Magento SEO tips to improve ranking and the traffic to your website.
Install the latest version of Magento- Install the latest version of Magento, if you want to optimize your website. The latest version of Magento having high security updates, bug fixes and SEO improvement that improves visibility and ranking as well.
Clear the URLs- To make the site SEO friendly eliminate unwanted product/ category in the URL rather than say simplify your URL. To clean the URLs, go to system > configuration> web> search engine optimization and left click on the URL option then set Add store code URLs to No.
Rewrite Server URLs – If you want to make your site ideal for SEO services and SEO friendly, then rewrite server URLs. Click server URL Rewriters and set it to yes, this will remove the Index.php.
Add custom Meta tags on each page- To make the site user friendly, add custom Meta tag on each page. To do this, go to system > configuration > Design> HTML heads then according to the store select the best custom title. In Meta tag, try to add important keyword in the beginning of your title.
Stay away from the duplicate content- It is very true that, content is king but duplicate content is villain. It will make your site to zero. To avoid duplicate content, head over to system> configuration > catalog> search engine optimization and set canonical link meta tags for products and categories.
Optimize Products Image with relevant keywords- People often neglect the image optimization in Magento SEO. For better visibility include descriptive keyword in product image. To do this choose store value> images and optimize each image.
Generate a Google XML Sitemap- If you want to index your site, then create a Google XML sitemap. To do this, head over to system> configuration> Google Sitemap. Change the frequency of sitemap according to your schedule.
Install the latest version of Magento- Install the latest version of Magento, if you want to optimize your website. The latest version of Magento having high security updates, bug fixes and SEO improvement that improves visibility and ranking as well.
Clear the URLs- To make the site SEO friendly eliminate unwanted product/ category in the URL rather than say simplify your URL. To clean the URLs, go to system > configuration> web> search engine optimization and left click on the URL option then set Add store code URLs to No.
Rewrite Server URLs – If you want to make your site ideal for SEO services and SEO friendly, then rewrite server URLs. Click server URL Rewriters and set it to yes, this will remove the Index.php.
Add custom Meta tags on each page- To make the site user friendly, add custom Meta tag on each page. To do this, go to system > configuration > Design> HTML heads then according to the store select the best custom title. In Meta tag, try to add important keyword in the beginning of your title.
Stay away from the duplicate content- It is very true that, content is king but duplicate content is villain. It will make your site to zero. To avoid duplicate content, head over to system> configuration > catalog> search engine optimization and set canonical link meta tags for products and categories.
Optimize Products Image with relevant keywords- People often neglect the image optimization in Magento SEO. For better visibility include descriptive keyword in product image. To do this choose store value> images and optimize each image.
Generate a Google XML Sitemap- If you want to index your site, then create a Google XML sitemap. To do this, head over to system> configuration> Google Sitemap. Change the frequency of sitemap according to your schedule.